Responsibilities:

• Collaboratively work with peers and product owner to understand the business needs, rationale and the business value for the project
• Contribute with peers on the planning, design, execution, fulfillment and evaluation of assigned projects and campaigns
• Conduct market research & competitor analysis on the digital journeys available
• Provide recommendations based on the analytical data, market research for the UI / UX
• Work with internal & cross-functional BAs as an individual feature owner and independent contributor in the scrum team for digital projects
• Elicit requirements by understanding business rationale, document requirements, process maps, user journeys, user stories for development, collaboration with analytics team for application activity tracking
• Work with UI / UX team to define the wireframes & prototype, review & finalize the user journey after liaising with relevant stakeholders
• Work closely & participate in scrum team to contribute to overall feature delivery
• Create testcases (functional, non-functional & UI) based on user stories, identify test data and execute the test cases & capture evidence
• Update training materials & conduct end user and stakeholders training, internal teams training & arranging for a handover
• Analyse the effectiveness of digital journey by reviewing the usage, drop off based on analytical data

Qualifications:

• Bachelor of Business Administration, Computer Science, Engineering or equivalent
• At least 4 years of experience in business analysis & digital transformation; less experienced candidate will be considered as Digital Business Analyst
• Tech savvy with growth mindset & adapting to changes quickly
• Experience in insurance or financial service industry will be an advantage
• Ability to work under pressure, face & handle clients & business stakeholders to advocate our platform usage
• Strong business acumen, optimistic & open to constant learning
• Resilient, quick learner, good team player
• Fluent in Cantonese & English